What is Internet Marketing?
When I tell people what I do, I often get the question, what is internet marketing? My normal short answer is “I promote a product online and get paid for it”… Their reply is often a series of question rattled off so fast that I don’t have the opportunity to answer any of them. I get the same questions online through my Facebook, Twitter or Instagram pages.
So I decided to dedicate a post to let you know what Internet marketing is.
Here we go:
Regardless of the size, majority of businesses nowadays are practicing or asking for help to promote their products through Internet Marketing. That’s because it is the most inexpensive way for them to reach millions of their target market. But what is Internet marketing really?
Defining Internet Marketing
Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.
It also combines the technical and creative aspects such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle.
Online marketing Forms:
In House Marketing:
This is where a company uses an internal team to do the internet marketing. This approach makes sense if the company is large enough and has the correct expertise on staff
For smaller companies that can’t afford to staff internet marketing experts, will normally hire a firm to do the work. This allows the company to have experts available when they need it, but don’t have to keep them salaried full time for minimal work.
It is a marketing practice where a business pays an individual for each visitor or sales that these websites make for their brand. This is the type of internet marketing that I focus on. You don’t have to develop or support the product, you just need to promote it. If this sounds interesting to you, I’ll be providing a full series of trainings in the near future to teach you how to do it yourself.
Methods of Internet Marketing
This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.
From the name itself, this is a marketing process that involves reaching out to your customers via email.
This type of Internet marketing involves sharing of free valuable content to your target market to convince them to become your loyal customer. This could be done by setting up a business blog.
Search Engine Marketing:
This is a form of marketing that promotes a business through paid advertisement that appears on search engine result pages. This includes paid placement, contextual advertising, paid inclusion or through search engine optimization.
Search Engine Optimization:
Contrary to SEM, SEO uses the unpaid and natural process of promoting content on SERPs. This includes keyword research and placement, link building and social media marketing.
Social Media Marketing:
Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.
Why Internet Marketing is Important?
The Internet has the power to connect millions of people from around the world. So it also has the ability to bring your business to millions of your target market worldwide. What makes this process a best inclusion to your promotional effort is the fact that you don’t need to shell out plenty of money.
In addition, the effectiveness of your campaign can be easily measured using web analytics and cost-volume-profit analysis tools. However, it requires you to learn the many facets of Internet marketing so that you’ll know whether your efforts are giving the return on investment that you want for your business.
Why Do I Do Internet Marketing as a Profession?
It’s simple, once you learn how to do it, the possibilities for profession growth, financial freedom and personal creativity are endless! In my mind, it is the perfect entrepreneurial endeavor. I’m able to put run on my own schedule, my efforts run 24/7 even if I only work 2 hours that day and I get to promote what I want and how I want.
Don’t get me wrong, it’s a lot of work on the front end to learn the skills. It’s taken me years to get to the point where I can make my own hours and promote what I want. Plus I am constantly learning, but once you get there, you’ll wish that you never look back!
By the time I get to this point in the conversation, 8 out of 10 people have a blank stare, so I know not to go any further. But I almost always get 1 or 2 people that are ready to ditch their current job and jump into internet marketing.
Those are my kind of people haha
If you are the 1 or 2 out of 10 that are interested in learning more about Internet Marketing, sign up for my free Internet Marketing Training by clicking here. Anyone that signs up will be included in Exclusive Internet Marketing Mastermind Facebook Group where we will focus on building an Internet Marketing business with the Digital Altitude framework.